↑ Getzenberg, Alaina (September 18, 2017). "Schmidt's vision inspired iconic red bird logo". MLB.com. MLB Advanced Media. Dicapai pada December 2, 2018. There are few logos in baseball as closely linked to a team as the "Birds on the Bat" is to the Cardinals. The red birds that are now inseparable from the Cardinal name, however, were not featured by the team in its earliest days. Rather, the name originally referred to the color cardinal red.
↑ "Cardinals announce Stifel as club's first jersey patch sponsor". Cardinals.com (Siaran akhbar). MLB Advanced Media. May 2, 2023. Dicapai pada May 28, 2023. “We are proud to partner with Stifel in unveiling our first jersey patch sponsor,” said St. Louis Cardinals President Bill DeWitt III. “We worked closely with Ron Kruszewski and his team at Stifel on the patch design to make sure it fit tastefully on our iconic uniform, and they even agreed to slightly modify their word mark to fit the red and blue color combination that we use for our classic ‘Birds on the Bat’ logo. Both Ron and I are confident that this design strikes the perfect balance between preserving the integrity of our uniform while providing great exposure for Stifel.”
